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Best of show products to be posted daily
February 18, 2010
By: Jamie Matusow
Editor-in-Chief
Cosmoprof North America 2010 ( CPNA ’10) prides itself on being the premier beauty venue for discovering new brands, and, as such, has announced that it will provide an exciting opportunity for show exhibitors. Beauty bloggers will be present daily to view submissions from show exhibitors for the CPNA Daily Best in Beauty. At the conclusion of each day, the beauty bloggers will select their “picks” for CPNA Daily Best in Beauty and post their selections on their respective websites and blogs. CPNA09 marked the first year that the show organizers had a dedicated area, Beauty Blogger Central, where leaders in the beauty blogosphere were able to convene and affect the beauty landscape. Beauty Blogger Central will be returning to Discover Beauty 2010 where beauty bloggers such as AOL Stylelist.com, TotalBeauty.com, RomyRaves.com and others will report on what is new and truly innovative live from the show floor. CPNA Daily Best in Beauty, an effective and interactive program, seeks to provide benefits for both the exhibitors and beauty bloggers. Interested exhibitors will present their “best in beauty” to the bloggers for consideration during scheduled presentation times. The presentations will take place each day of the show—July 18- 20—from 10am to 3pm in Beauty Blogger Central (located inside the Discover Beauty area). Thus, these exhibitors will be uniquely positioned to connect with a wide range of beauty bloggers and ultimately with consumers. Cosmoprof North America 2010 will take place July 18-20 at the Mandalay Convention Center in Las Vegas. More info: www.cosmoprofnorthamerica.com.
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